(This is not a trick question).
Question: Have you tried the meatless alternatives at Burger King, Carl's Jr., Taco Bell, and Dunkin' Donuts? From the looks of it, meat-eaters have and they are craving for more!
Did you know, in the past year alone, meatless options like Beyond Meat are popping up in menu items at popular fast-food chains like Carl's Jr, TGI Friday's, Dunkin' Donuts and even meal delivery services like Blue Apron? We've also seen the Impossible Burger by Impossible Foods everywhere - and it has been widely accepted by so many people at restaurants such as Burger King and the Cheesecake Factory. According to a study by the NPD Group, plant-based options have increased by 10% in the last year! Pretty soon, we'll be seeing more meatless options in grocery stores and restaurants everywhere.
But what's shocking is, according to the same study, a whopping 95% of people who purchased plant-based burgers are typically meat-eaters, not vegetarians or vegans. (Wait, really?).
The makers of meatless meat alternatives such as Beyond Meat and the Impossible Burger have said that they target their products towards meat-eaters (... that's interesting 🤔). If you've had plant-based options from Beyond Meat or Impossible Burger, you've probably noticed that the meat alternatives looks, tastes, feels, sizzles, and even bleeds likes animal meat. The makers of these meatless alternatives say their product is meant to taste like meat so people who aren't ready to give up meat can still replace some of their meat products without giving up the taste, cravings, nor satisfaction.
But Why Are Meat Alternatives Geared Towards Meat-Eaters In the First Place?
According to Gallup, "lots of Americans who are meat-eaters will always be, but who are up for trying plant-based products as long as they are tasty, cheap, and nutritious." Because vegans and vegetarians make up about 3% of the population, it makes sense that meat-eaters are the target of the new wave of meat alternatives. There is a bigger market to capture and a bigger opportunity to get more people to make sustainable food options.
There are a few reasons for this. First, some people choose meat alternatives for health reasons; they cut back on meat but don't want to give it up altogether, so they opt for plant-based versions when those cravings hit (such as late-night Del Taco runs? You know you've done it). Then, there are those who are open to plant-based options because they want to eat a more sustainable diet. These are the people who care about their impact and want to make a small change but aren't ready to stop eating meat altogether - orrrrr, at least not yet. That's what we call eating for the planet, one bite at a time.
No matter the reason, we're here to celebrate this win! Plant-based is finally hitting the mainstream, more people are demanding it on the menu, and companies are listening! Meat alternative companies know that people really love meat, so instead of asking them to give up meat altogether, they offer something that tastes similar but is better for their health and the environment. This demands means vegans are getting more options when they eat out and more people are choosing to add more plant-based foods to their plate. We think that's a win-win situation for everyone, including the planet!
Some Meatless Alternatives at Mylk Guys: